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LENS STUDIO SKY LENS FULL
These new Lenses are powered by 3D Full Body Tracking technology, and it's the first of its kind that's publicly available, works across platforms, and can be captured by both the front and rear-facing cameras. See the full talk below and see ARtillery Intelligence’s related report on taking lessons from Snap’s AR lead.New Delhi, October 31 (ANI): Snapchat has come up with lenses that can be used with a mobile camera and enable you to dress up in an AR costume or do the Monster Mash dance for celebrating Halloween at home.
And that’s what makes Snap today’s consumer AR leader. It wants to impress regular folks rather than fellow tech people. It has made AR simple and accessible, even though its not the most technically-advanced flavor of the technology. But it has virtues in being simple, user friendly and a sort of user prompt or reminder that AR is there (note: Apple is working on something similar).Īnd that embodies Snap’s AR persona overall. This is often considered in AR circles to be a primitive form of the technology. This is also notable in that it’s a form of “marker-based” AR. “Soon, you’ll be able to scan Louis Vuitton’s monogram and be transported to a virtual installation which displays their classic trunks and latest collection.” “Some of the most iconic logos in the world are scannable everywhere,” said Arguelles of Scan’s utility and commercial potential. This is especially conducive to social distancing by activating virtual showrooms for product discovery. That includes information on product packaging and the brand logo scans noted above. In that sense, Snapchat Scan can double as a sort of barcode scanner for the physical world. That natively-monetizable quality is what makes great ad media (e.g. Snap is essentially building user experiences that can be repurposed or customized by advertisers for brand engagement. This is where the third stage of the virtuous cycle comes in: advertisers. Video can’t be loaded because JavaScript is disabled: Introducing Local Lenses | Snap Partner Summit 2020 () “Using our computer vision capabilities, any time someone scans the sky, your lens will appear.” “If you’ve got a lens that puts AR creations into the sky, simply tag ‘sky’ when you submit in Lens Studio,” said Snap’s camera lead Carolina Arguelles from the virtual stage. For example, lens creators can tag their lenses so that they’re surfaced whenever users scan thematically-related objects. There are also now more tools in Lens Studio to help them get discovered - a key feature given that the library is getting crowded with one million lenses to date. Both win from incremental users that are attracted by new lenses. Altogether, Snap wins from a broader slate of AR, and developers win from greater distribution. Launch partners include Wannabe’s popular shoe try-on AR app, and Prisma’s signature artistic selfie renderings.
LENS STUDIO SKY LENS SOFTWARE
So those that want to play inside of Snap’s walled garden for additional traction and distribution can migrate existing software into Lens Studio.
This lets developers bring their own machine learning. To open the platform up further, one of the event’s highlights was Snap ML.
LENS STUDIO SKY LENS FREE
It democratizes that capability in a free and continually-expanding toolset to build AR lenses.
Starting with developers, several speakers made a point to remind us that the Lens Studio platform is what it uses in-house for AR creation. Video can’t be loaded because JavaScript is disabled: The Power of the Snapchat Camera | Snap Partner Summit 2020 () A growing audience attracts more lens developers which further expands the library and, in turn, attracts more users. AR lenses then attract users and boost engagement rates. This cycle involves attracting developers with AR creation tools. Consisting of developers, users and advertisers, they flow into each other and spin out revenue. As always, these moves map to our construct of Snap’s AR virtuous cycle. Showing that AR is in Snap’s DNA, the technology rendered a keynote-scale stage, deviating from Zoom-produced developer conferences that are common today.īut the more substantial commitment to AR was represented in Snap pushing the ball forward on many fronts. Now one year later, it’s tripling down as a feedback loop emboldens AR’s revenue-generating potential and its central role in the “camera company’s” future.īeyond a full slate of AR-centric announcements, the presentation itself was delivered with a healthy dose of AR. Our headline in last year’s coverage of Snap’s Partner Summit asserted that the company was doubling down on AR. For a full library of indexed and educational media, subscribe to ARtillery PRO.
It includes embedded video, narrative analysis and top takeaways.
LENS STUDIO SKY LENS SERIES
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